Editorial Guidelines for Guest Posts


  • Avoid the bloated, faux-academic tone.
  • If you wouldn’t say it in a casual conversation, then edit it so it sounds like a real person said it, not a machine.
  • Keep the sentences in active voice – it’s shorter, sounds confident, and is clear.
  • Completely original human-written content
  • 1200+ words content
  • Well-researched content (with cited sources) by linking out to other relevant authoritative sites.
  • Citing authoritative sources should be easy if you’re writing a well-researched article.
  • Back up any unsupported sources, and research any claims to ensure they’re facts, not opinions or inaccuracies.
  • Check grammar – using Grammarly and HemingwayApp, you can check the article for flagged spelling and grammar issues.

Check for language and punctuation inconsistencies

Now, check to make sure you’re not using inconsistent language.

For bloggers, it’s just a matter of consistency. Whether you choose to use Oxford commas or not, make sure you’re being clear and consistent.

Split the article into sections

  • Never use an H2 without an H1, never an H3 without an H2 first, etc.
  • Is the article broken up into a clear structure? Traditionally, a blog post is structured like so:
    Key point 1
    Key point 2
    Key point n


Put the keyword in the Title

Your article’s title — the H1 — is the most important on-page element to optimize.

If you’re writing a guide on how to evaluate a property’s value, then you’re going to want to indicate that in the title.

For example:

  • Mastering the Art of Property Evaluation: A Comprehensive Guide
  • The Expert’s Handbook on Evaluating Property Values

Change the slug to ONLY the target keyword

Instead of having a URL that looks like this…


Try one like this…


Not only is it easier for humans, Google understands much better what the article is about because you cut the clutter.

Include images, videos, infographics, embeds

To increase the time a user spends on our page, use interesting multimedia to hook them and keep them sticking around.

  • Images
  • Infographics
  • Videos
  • Slideshows
  • Checklists

In this time of limited attention, images drag the reader into the content. Great visuals show the reader instant value and make them more likely to stay on the page.

Make sure all of our graphics are even custom-made, edited for quality or screenshots

Using a tech stack such as:

  • Canva (photo editing)
  • Noun Project (images)

…makes it super simple to make your own graphics, high res, and edit them for consistency’s sake.

Images should not be:

  • Inserted aimlessly, just to have an image.
  • Overused stock photos.
  • Boring or irrelevant.

Links – Now you are excited, right?

  • Add plenty of internal links. See Wikipedia, the master of internal (or ‘deep’) links.
  • Include no more than 2 links to your own domain (if relevant, otherwise keep your link for the author section).
  • Posts with excessive irrelevant and/or uncredible links will automatically be declined.
  • For commercial outbound links, we charge a small editorial fee to keep this magazine operating. 

📚 Topics

We accept a wide range of categories/niches for guest posting.

  • Real Estate
  • Rental Property
  • Housing
  • Home Improvement and Renovation


Be mindful: we are very picky about what will get published on our website.

Either submit your ready-to-publish draft or pitch 2-3 topic ideas along with a quick outline.

Note: Use your business email to contact us for a much quicker response from our editorial team.

You can email us at publish@homeofyourown.com with the subject line: “Guest post inquiry”

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